These Whitening Toothpastes Will Give You the Brightest Smile (2025)

There's something you're doing every day that you could be doing better. In fact, it's something you do twice a day. Stumped? Brushing your teeth. You think you're doing it right. You've got the electric toothbrush, you floss (almost) every day, and you've got your minty toothpaste. The problem? The latter. It's time to trade up and enhance your smile with a whitening toothpaste.

From Crest to Colgate, your favorite brands are making whitening toothpastes that promote good dental hygiene. We talked to Philips Oral Healthcare's Cindy Sensabaugh about how to choose the best one. "Effective whitening toothpastes typically contain three active ingredients that are positioned to help remove surface stains and whiten teeth: mild abrasives, hydrogen peroxide, and carbamide peroxide," Sensabaugh tells us. Keep an eye out for these ingredients (especially mild abrasives as they need the least contact time) when toothpaste hunting. Sensabaugh adds that "some power toothbrush heads are specifically designed to whiten teeth, used in conjunction with power toothbrushes with whitening modes." So be sure to pair your paste with one of these.

With this new dental knowledge, we've rounded up the 11 best whitening toothpastes on the market. These picks are going to make you smile brighter than ever.

If you have sensitive teeth, this whitening toothpaste is the one for you. With all-day sensitivity protection, you can switch from hot to cold foods and drinks without the dental discomfort.

Your teeth are on their way to sparkling white status with Colgate's Optic White toothpaste. The patented 2 percent hydrogen peroxide formula fights daily stains and can whiten teeth up to four shades.

As Sensabaugh noted, hydrogen peroxide is one of the ingredients you should be looking for in whitening toothpastes. This one's 4 percent level ensures that it has that part covered.

Want tooth whitening overnight? Well, with just one brushing, this toothpaste has been shown to whiten teeth two shades. And after a month of brushing? Nine shades. It's magic.

Do you prefer your toothpaste to be fluoride-free? Hello's natural toothpaste brings you a bright smile with none of that.

A unique silica blend makes Opalescence a crowd-pleaser. It removes surface stains, protects against cavities, and strengthens enamel for overall improved dental hygiene.

Made in Italy, this beloved dental brand makes a vegan and cruelty-free product that delivers on its whitening promise. A cool mint taste leaves your breath extra fresh.

Tom's of Maine's all-natural toothpaste has no artificial colors, flavors, preservatives, animal ingredients, or testing. It's as clean as it gets, and 10 percent of the proceeds from each purchase are donated to charity.

Neutralize your breath odor and whiten your teeth all at once with the power of baking soda. The proven and gentle formula safely does the trick.

Fluoride is swapped with nano-hydroxyapatite to remineralize and fortify teeth. It also helps to close holes on enamel that can causes sensitivity, and it incorporates aloe vera, bacteria-fighting xylitol, and antioxidant-rich green tea.

Protect your teeth from cavities with this stain-removing toothpaste. A blend of 10 known antioxidants and essential oils deliver results that don't disappoint. Your smile will look better than ever.